"¡Navegación con Pasión: Waze y el Fútbol!"

Expanding Horizons: The Waze World Cup Voices campaign, originally a hit in Brazil, amplified its reach to Colombia and Mexico. By adapting the campaign to these regions, we brought the thrilling spirit of football to daily commutes across Latin America.

TV Spotlight: Don't miss the TV spot that aired across the LATAM region, capturing the essence of this innovative campaign. It's a must-watch to see how we blended navigation with the excitement of the World Cup, creating a unique experience for Waze users.