Creative Lab
Role: Creative Strategist
The 'Get Croc'd' campaign wasn't just about showcasing products but about immersing users in the Crocs experience. We leveraged cutting-edge AR technology to create a campaign that transcended traditional advertising, offering a unique, interactive way for people to engage with the brand.
CROCS
Welcome to an inside look at the 'Get Croc'd' campaign, a groundbreaking initiative under the TikTok Global Creator Series. This campaign marked a significant milestone as it was the first to introduce a wearable augmented reality branded effect, enabling people to virtually try on three different Crocs products - a true innovation in digital marketing.
The introduction of the AR branded effect was a game-changer. It allowed users globally to virtually try on Crocs, breaking barriers between digital and physical product interaction and enhancing the user experience.
To drive engagement, we partnered with creators to develop a catchy jingle that became the centerpiece of the campaign. This jingle was more than just a tune; it was a call to action, inviting users to be a part of the Crocs world.
Ambassador Creators:
We handpicked Ambassador Creators to spearhead the campaign on TikTok. Their role was crucial in encouraging users to utilize the branded AR effect and create their own TikTok videos, sharing what 'Get Croc'd' meant to them. This approach not only amplified our reach but also fostered a genuine connection between the brand and its audience.
