TVC
Ketchum
Ad amplified into a TikTok Campaign
Clorox
Utilizing Trends for User-Generated Content:
Mapping and using current trends effectively was another area where strategic insight played a crucial role. By tapping into these trends, we empowered user-generated content, a cornerstone of TikTok's platform, amplifying the campaign's impact.
Tapping into Niche Communities:
We identified and leveraged niche communities like #cleantok, which was crucial in making the campaign relatable and relevant. By connecting with these specific sub-communities, the campaign gained traction among targeted audiences who shared a keen interest in the content's theme.
Partnering with Creators:
Collaborating with TikTok creators is vital in ensuring the campaign's success. These partnerships helped create content that felt organic and native to TikTok, enhancing user engagement and reach.
Finding the Brand Tone of Voice:
Our strategy was key in crafting a unique narrative with Ketchum to make their TV campaign resonate with TikTok's unique audience.
The #YasClean campaign, led by Clorox Scentiva, featured the vibrant and exuberant Billy Porter, turning "Yas Clean!" into a powerful and empowering catchphrase.
This choice of tone perfectly captured the platform's lively and engaging spirit.
