Univision's challenge aimed to celebrate cultural diversity and strategically engage Gen Z in promoting their TV event, the Premios Juventud. This first-of-its-kind campaign combined music, dance, and social media to create awareness about the Univision award broadcast.

Strategic Objective: Univision sought to bridge the gap between traditional TV events and the digital world of Gen Z, using the campaign to boost awareness and viewership of their award show.

Creative Synergy: Teaming up with Rauw Alejandro, we launched a bilingual dance challenge, inviting TikTok's young audience to participate in a culturally vibrant event.

Impactful Results: This campaign was a strategic success, capturing the attention of a younger demographic and driving significant engagement, showcasing the power of integrating traditional media with social platforms.