BRANDED EFFECT
Creative Lab
Role: Creative Strategist
2K Games
Welcome to a highlight of my tenure at TikTok's Creative Lab Gaming Pod - the Tiny Tina's Wonderland campaign for 2K. This initiative was not just a campaign but a doorway into a fantastical journey.
Innovative Strategy: We leveraged the Brand Effect on TikTok as a portal for fans to 'pack up and adventure' into Tiny Tina's world, creating a seamless blend of the game's charm and TikTok's interactive nature.
Voice Collaboration: A unique aspect was our collaboration with Ashly Burch, the voice behind Tiny Tina. Her involvement added an authentic layer to the experience, deeply connecting users with the game's narrative.
Engagement Impact: This strategic fusion of voice, character, and interactive technology resulted in heightened engagement, showcasing the potential of immersive marketing on social media in the gaming community.