REEL | INTEGRATED CAMPAIGN
Google
Role: Creative Marketing Manager
Youtube
No Skipping Needed: Dive into YouTube Brazil
We embraced the challenge of showcasing the platform's diverse and vibrant content-creator community. This project was an exhilarating blend of creativity and strategy designed to elevate the profiles of Brazilian vloggers.
Creative Strategy: I focused on highlighting the unique talents of channels like Porta dos Fundos and Manual do Mundo, demonstrating YouTube’s role as a crucible of digital creativity and influence.
Impactful Engagement: The campaign successfully showcased the power of YouTube's content creators, elevating their visibility and underlining their importance in the digital and advertising landscape.
MAKEUP MACHINE
The Makeup Machine project, featuring YouTube sensation Camila Coelho, was a groundbreaking fusion of beauty and technology.
Innovative Solution:
We introduced a vending machine with advanced technology to analyze individual facial features, creating personalized makeup tutorials and product recommendations.
User Experience:
The machine's unique algorithm assessed skin type, eye color, and facial geometry, offering each user a bespoke makeup experience.
Impactful Results:
This project not only enhanced personal beauty routines but also demonstrated the creative potential of combining AI with influencer-driven content in the beauty industry.
YOUTUBE PLAYTAGS
A special billboard created to break the barrier between digital content experience and an offline environment.
Problem:
We wanted Brazilians to be able to access and experience the YouTube content on-the-go of the main YouTube channels in Brazil: Camila Coelho, Manual do Mundo and Porta dos Fundos.
Idea:
Therefore, we did not create a billboard with just one link to their content. We created one with 1400 transportable NFC tag links leading users directly to the YouTube channels content.
Results:
Surprisingly we ran out of them sooner than expected. 99,6% of the tags were taken and 21.8% of the removed tags were accessed.
THE SCIENCE BOX
Manual do Mundo is a YouTube channel that demonstrates experiments and teaches chemistry, physics and other curiosities in a fun and engaging way.
Problem:
Remind directors of the largest agencies to watch the episodes, get involved with its quality content and have it on their radar for future campaign investments.
Idea:
YouTube created a Box connected to a YouTube channel with the ability to open itself automatically each time a new video is posted.
How it works:
All boxes were delivered with a deadbolt that prevented the user from opening it manually. Additionally, both a mechanical and an electronic system controlled the opening that was synchronized with the channel.
Comment:
Each box was filled with ingredients, tools, and components, ready to be used during Manual do Mundo’s upcoming episodes.
TVC
TVC
