Creative Solution: We launched "The Missing Guitarist," an interactive game using the tray placemat embedded with a QR code. This approach transformed a mundane object into a portal of engagement, inviting players to participate in a narrative-driven adventure through Facebook Messenger.

Engagement and Incentives: As players progressed through the game, they earned promotional coupons for McDonald's favorites like McFlurry and McOfertas. This created an engaging experience and encouraged repeat restaurant visits to redeem these prizes.

Remarkable Results: The campaign was a resounding success, especially among our target demographic. We achieved a 403% increase in coupon issuance compared to other platforms, with 20% of these coupons redeemed, indicating a 748% higher return to the stores. This approach redefined interaction with McDonald's young consumers, merging gamification with real-world incentives.

This campaign stands as a testament to the power of creative marketing in driving engagement and loyalty, particularly among younger audiences.