McDonald's TrayQuest

Year 2017

For over 20 years in Brazil, McDonald’s has entertained consumers by using the tray liner as a promotional tool. That was until smartphones came about. The same people who paid attention to the games and tips on the trays now only have eyes – and fingers – for their cell phone. The challenge was to reestablish communication with the consumers and provide a meal with more “feel good moments”.

Case study:

Direct - E01 - Acquisition (share do cupom - Guest count)Direct - E01 - Acquisition (share do cupom - Guest count)