Breakfast Reminder

Year  2014

Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families. Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds. Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.

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